Ittras Group Private Limited
Infinite Ideas.
Endless Possibilities.
An entrepreneurial group from Kerala. We run businesses in performance marketing, film production and education, and we back the people who build them.
Who we are
Every great journey begins with an idea.
Some ideas become businesses. Some become movements. Some leave a legacy that a family carries for generations.
Ittras is where ours live together. Each venture has its own team, its own clients and its own way of doing things. What they share is the habit of trying something new before anyone asks us to. We do not want to be defined by one industry or one business. We want to explore, build and grow.
Our ventures
Different businesses. One entrepreneurial spirit.
GroBananas
Strategy, creative and paid media for businesses that want more customers and want to see where each one came from.
About GroBananas →Maya Films
Ad films and productions, written and directed in house. We take a story from the first idea to the final cut.
About Maya Films →NeoSkill Learning Labs
Online courses, a finishing school and academic partnerships that help people get ready for the job they want.
About NeoSkill →Meet the Collective
Different people. Different passions.
Collective experience
What we know, put together.
Selected work
Every project shows who did the work.
We link each client and project to the venture and the people behind it. If the work came from someone's earlier career, we say so.
Our story
Since 1961.
It started with a paratrooper who kept starting things.
K. Joseph Itty served in the Indian Army in the Goa Liberation, the Indo-China War and the Indo-Pak War. Then he went into business. A road in Meghalaya, typewriter ink in Mumbai, an IELTS and Spoken English Institute in Kerala. His son Josbin picked up the habit in 2020. In 2026 it became Ittras.
Read the full story →Beyond work
We also ride, climb and walk on lines.
Cycling
Long rides on Kerala roads. Most plans for the group get talked through on a bike first.
Highlining
Walking a narrow strap between two anchor points, high off the ground. Good training for a film set.
Trekking
Multi-day routes on foot. A lot of story ideas start somewhere without phone signal.
Contact
Have an idea worth building?
Tell us about a project, a partnership or a role you want at Ittras. We read every message.